Hardy Girls Healthy Women

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Thank you for your support,
Hardy Girls Healthy Women
http://www.hghw.org

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From: Your Name <you@example.com>
To: info@americanapparel.com, dov@americanapparel.com
Subject: American Apparel Hits Rock "Bottom"


Dov Charney, Corporate Executive Officer
Joseph Teklits and Jean Fontana, Corporate Relations
747 Warehouse St.
Los Angeles, CA 90021

Dear American Apparel:

The sexualization of women and porn-inspired media have infiltrated the everyday culture of the youngest girls. According to the 2007 APA Task Force on the Sexualization of Girls in Media, the negative impact on girls and women is indisputable: the sexualization and objectification of girls and women in media wreak havoc on our psychological, emotional, cognitive and relational lives.

Your recent campaign is a perfect example of the insidious ways marketers and media promote sexualization and body obsession as "girl power." American Apparel is directly and unconscionably undermining girls' healthy development by equating confidence with looking sexy, winning with being judged on their appearance, and personal value with 15 seconds of fame.

The objectification of girls' and women's bodies is a real concern in a country where 1 in 4 women is a victim of violence, and sexual harassment is rampant. This ad campaign invites girls to self-objectify, inviting girls to post pictures of just one body part, and inviting others to comment and rate it is demeaning and dangerous.

By launching this campaign at a time when sexting is in the headline news, American Apparel is literally placing girls in jeopardy of prosecution by inviting them to post highly sexualized images of themselves online.

Don't insult us with the usual defense: this is not real girl power; this is not just girls feeling good, making choices or feeling confident in their bodies. American Apparel is selling girls for parts, and we're not buying.



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